Lacombe endorses regional tourism destination management plan

Council has passed a resolution to endorse the Central Alberta Destination Management Plan as a planning document to guide Lacombe Regional Tourism’s program and service development strategy.

“The City of Lacombe is pleased to support this plan, and will get involved where and when it makes sense both strategically and financially with regional partners to help enhance the tourism industry in Lacombe and surrounding areas,” said Mayor Steve Christie.

“Lacombe Regional Tourism has grown to 36 members, and they are actively pursuing grant opportunities to grow their capacity, effectiveness and range of services,” said Community Economic Development Manager Guy Lapointe. “To that end, the agency participated in the development of the Central Alberta Destination Management Plan with 10 other municipalities, who are now seeking approvals from their respective councils to ensure the main goals of this plan are understood and espoused.”

In 2015, the City of Lacombe, together with Olds, Ponoka, Sylvan Lake, Rocky Mountain House, Innisfail, Blackfalds, Red Deer and the counties of Red Deer, Clearwater and Lacombe, gathered to examine their tourism sectors, focusing on coordination, planning, development, marketing and investment at the regional level. The resulting Central Alberta Destination Management Plan provides information on possible collaboration strategies and brand development for the greater central Alberta region to enhance the sustainability and competitiveness of the regional tourism industry.

The Government of Alberta has indicated that tourism is a target industry to aid in the diversification of the provincial economy. The Government of Alberta and Travel Alberta have been more willing to provide grant funding when partnerships between municipalities are explored and solidified.

Tourism is big business in Alberta. As a $7.4 billion industry that supports 19,000 businesses, tourism employs about 114,000 people and as of 2012, attracted 33 million total visits annually. In 2012, tourism contributed $2.6 billion in Gross Domestic Product to Alberta, and approximately $3.4 billion in total tax revenue to all levels of government.

Read the Executive Summary from the Central Alberta Destination Management Plan.


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